with four RBI while crossing the plate twice for the Rays, who

Standing on a specially constructed tee and under floodlights, Alexander Levy played his shot to the 156-yard par-3 hole to the backdrop of oohs from the crowd and with pyrotechnics going off around him.It was golf, but not as we know it.This was the Hero Challenge: an eight-man, one-hole knockout event played as a precursor to the British Masters tournament.It was the latest innovative event conceived by European Tour chief executive Keith Pelley, who wants to bring more entertainment to a sport that is seeing playing numbers dwindle.About 2,200 spectators watched eight European Tour professionals contest the shootout under lights on Tuesday night. Levy, of France, beat Alex Noren in the final, collecting a first prize of 10,000 pounds ($12,200) that will go to a charity.Lee Westwood, who is playing in the British Masters starting at The Grove on Thursday, said he would be in favor of expanding the exhibition to a full event.Definitely, Westwood said. Normally people are off work at night, so thats one good reason to have it. Ive played night golf. Ive played with the glow-in-the-dark golf balls. Its great fun. You can see it a lot easier.Its something that golf needs to do, Westwood added. It needs to jazz itself up a little bit. I read stuff on the game and people do get a bit bored with 72-hole tournaments week-in, week-out. We need to find new ways of attracting people to the game.Pelley is trying his best.Last month, the European Tour said a new tournament will be played in Perth, Australia, next year that will combine stroke play for three rounds and match play over six holes on the final day.The World Super 6 Perth tournament, to be played at Lake Karrinyup Country Club from Feb. 16-19, will have a 36-hole cut as in regular tournaments before the top 24 players after the third round advance to a match-play component. It includes unique features such as a 90-meter (100-yard) knockout hole if matches are tied after six holes.The tour described it as a revolutionary tournament designed to retain the traditions of the game whilst appealing to a broader market.Cricket has Twenty 20 as its shorter format. Rugby has sevens. Now golf -- a time-consuming sport -- is looking at shorter forms of the game.Westwood understands the need to branch out.You need to challenge the kids that are coming along that are thinking of maybe taking up football or rugby or cricket, the Englishman said, and give them golf as an option.Andy Sullivan, Westwoods Ryder Cup teammate, took part in the Hero Challenge and called it a fantastic way to showcase the characters we have on the European Tour.(It) shows that golf is not an old mans game, Sullivan said Wednesday, and it is actually fun to play golf.Pelley, who is from Canada, has been looking to broaden the appeal of the European game since taking over from George OGrady as the tours CEO last year. Among his other priorities has been speeding up the pace of play, with his aim to shave 15 minutes off an 18-hole round. Clearance Shoes China .H. -- Matt Kenseth made it 2 for 2 in the Chase, holding off teammate Kyle Busch to win Sunday at New Hampshire Motor Speedway. Discount Shoes China . The Nashville Predators were glad their captain was still on their side. Weber had a goal and two assists, and Roman Josi scored the shootout winner to lift the Predators to a 4-3 win over the Flyers on Thursday night. http://www.cheapshoeschinaonline.com/ .Y. -- Bills receiver Stevie Johnson has a bone to pick with the NFL schedule maker. Cheap Under Armour Shoes China . Giroud, who wasnt in the starting lineup for two matches after allegations about his private life and a decline in form, scored twice in the first half. Tomas Rosickys chip made it 3-0 before half time at Emirates Stadium, while defender Laurent Koscielny scored an unmarked header in the second half. Cheap Shoes From China Fast Shipping . The Dutchmans tenure got off to a poor start when referee Guido Winkmann awarded a penalty within two minutes for Niklas Starks clumsy challenge on Alexandru Maxim.Anthony Gose could be in the lineup tonight when the Toronto Blue Jays visit the Tampa Bay Rays tonight to kick off a three-game set at Tropicana Field. The Jays announced Thursday night that the 22-year-old outfield prospect would be recalled from Triple-A Buffalo, while right-handed reliever Mickey Storey was going back down. With Melky Cabrera and Colby Rasmus on the disabled list, Gose is expected to share time with Rajai Davis in centre field. R.A. Dickey, who is 9-11 with a 4.46 ERA, starts on the mound for Toronto. Dickey did not get a decision on Sunday against Oakland, as he surrendered three runs and six hits in seven frames of his teams 6-4 loss. Dickey has faced the Rays 11 times (7 starts) and is 3-3 with a 3.99 ERA against them. Toronto earned a series win over Boston on Thursday, as Mark Buehrle tossed seven innings of one-run baseball and the Blue Jays scored twice in the seventh inning to claim a 2-1 victory over the Red Sox. Buehrle (9-7) gave up 10 hits while striking out four for the Blue Jays, who have won two in a row since a three-game skid. Tampa Bay is 8-5 against the Jays this season and will try to make it three victories in a row. Tampa put the brakes on a six-game losing streak by winning the final two of their three-game series with the Seattle Marineers.dddddddddddd On Thursday, Evan Longorias two-run homer in the fifth inning helped lift Tampa Bay to a 7-1 win. Wil Myers went 3-for-4 with four RBI while crossing the plate twice for the Rays, who are two games back of the Boston Red Sox in the American League East. Alex Cobb (7-2) tossed five innings in his first game back from the disabled list. Cobb landed on the DL after being struck on his right ear by a line drive in a game against Kansas City on June 15. The right-hander only gave up one run on three hits while fanning six batters. "It was awesome," Cobb said of returning to the mound. "Its a feeling you cant duplicate anywhere else but being out on the mound and competing at the big league level." Getting the call for the Rays will be righty Jeremy Hellickson, who is 10-6 with a 4.93 ERA. Hellickson lost his third straight start on Sunday in Los Angeles, as the Dodgers reached him for four runs and seven hits in only three innings. "Hopefully, I can figure it out (Friday)," Hellickson said. "I feel good. My stuff feels good. I just have to throw more strikes and have better command. If Im able to do that, Ill be OK." Hellickson beat the Jays the last time he faced them and is 5-2 lifetime against them with a 2.74 ERA in 10 starts. ' ' '