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Business > Marketing > Marketing ResearchTop 5 Methods of Qualitative Research

Posted by thomascarol in Business on April 14th, 2016


Qualitative research is an effective tool for companies to understand why people behave in certain ways. This not only helps the organization to analyze their employees but also measure their consumers' behaviors and attitudes. This type of research is used to gain insight into people's activities, performances, attitudes, motivations Trayvon Mullen Jersey , aspirations and lifestyle choices. This analysis helps a firm to obtain the best marketing models, product development, and other important business queries.


With the help of unstructured information like interview transcripts, surveys, emails Johnathan Abram Jersey , notes, feedback forms, photos and videos, Qualitative research enables a firm to obtain a descriptive result. This helps a company to determine the needs and requirements of its potential consumers. Let’s have a look at the five important methods of Qualitative Research:



Ethnography

Ethnographic research is one of the most popular methods of Qualitative research. Known as the study of people and cultures, it is systematically made to discover cultural phenomena where the investigator notices society from the perception of the subject. With its roots in cultural Anthropology Josh Jacobs Jersey , Ethnography helps the researcher to understand the beliefs, challenges and motivations of a society.

Narrative

Narrative method blends a sequence of events from one or two individuals to prepare a complete story. It is usually done through in-depth interviews and surveys. One needs to read documents, look for themes and do analysis to sequence the story in chronological order. This might take days, weeks, months or even years.

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