LONDON -- The IOC will launch its new Olympic Channel next month following the closing ceremony of the Rio de Janeiro Games.The digital channel, which will operate 24 hours a day, 365 days a year, will go live on Sunday, Aug. 21, right after the ceremony, the International Olympic Committee announced Wednesday.The Madrid-based channel is designed to promote Olympics sports between each games and engage with young audiences. It will provide a mix of live sports coverage, historic Olympic footage from the IOCs archives, and news programming and highlights.The channel does not cover the Olympics themselves, which are aired by rights holding broadcasters around the world.The project, the brainchild of IOC President Thomas Bach, was approved by the full IOC in December 2014.The launch of the Olympic Channel on 21st August is the start of an exciting new journey to connect the worldwide audience with the Olympic Movement all year round, Bach said in a statement. Fans will be able to follow sports, athletes and the stories behind the Olympic Games. The Olympic Channel will inspire us all and reach out to new generations of athletes and fans.The channel will be available worldwide via a mobile app and at the web site olympicchannel.com.Original programming will focus on elite athletes, their quest for success and sport around the world, the IOC said.The IOC said last month it had reached agreement with 27 international sports federations to collaborate on content for the channel.Among the major sports signed up are swimming (FINA), basketball (FIBA), tennis (ITF), gymnastics (FIG), skiing (FIS) and hockey (IIHF). Among those not included were soccer (FIFA) and track and field (IAAF), which already have their own global TV rights deals.The channel will initially be offered in English and offer subtitles in nine different languages.Users will also be able to register for a more personalized experience that allows them to follow their favorite athletes, teams and sports and receive individually tailored content. The channel allows for sharing of videos across social media platforms.Following the launch in August, the channel will seek to secure partnerships with rights-holding broadcasters and national Olympic committees to develop localized versions of the channel, the IOC said.The project also relies heavily on the backing and involvement of the IOCs existing broadcast partners, including NBC in the United States and Discovery Communications and Eurosport in Europe.The IOC said in 2014 the channel would cost about $600 million to operate over the first seven years, with the goal of breaking even in the first decade.The channels commercial and marketing department is located in the IOCs home city of Lausanne, Switzerland, while the production is run from Madrid, headquarters of the Olympic Broadcasting Services.The channel plans to produce about 250 hours of original programming and content over the first year. 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The FA rejected Wilsheres appeal that the length of his punishment was "clearly excessive" and said Thursday his suspension begins with immediate effect. He will miss league matches against Chelsea on Monday and West Ham on Dec. Black Air Max Australia . Argentina winger Ezequiel Lavezzi and France midfielder Blaise Matuidi scored, with star striker Zlatan Ibrahimovic setting up both despite having a poor game by his high standards. Forward Eduardo gave Ajaccio the lead in the sixth minute after being set up by right winger Benjamin Andre, and the Corsican side looked comfortable in the first half, with the lively Johan Cavalli causing problems with his probing runs from midfield.Wayne Mardle says Raymond van Barneveld could find himself in a fight to avoid elimination from the Premier League. Having started with a 7-2 victory over Phil Taylor on opening night in Leeds, Barney has now won only one of his last five matches - and that was against a below-par Robert Thornton who could have snatched a point. MVG top after Nottingham Report from Night Six of the Premier League It all means that the Dutchman is down in eighth place and just one point clear of the relegation places ahead of his showdown with ninth-placed Dave Chisnall in Glasgow next week - after Chizzy, he faces Adrian Lewis and Michael van Gerwen. Barney somehow pulled himself out of relegation trouble last year to make the play-offs and Sky Sports expert Mardle believes if he is not careful, Van Barneveld could find himself in another battle ahead of Judgement Night in Cardiff on March 31.He is getting dragged in. Last year, he was really embroiled in an elimination dogfight, Mardle said. This year, because he has got Robert Thornton below him and Michael Smith who has played a game more, he may not be as much.But if he loses next week and results go against him, then he most definitely is. It doesnt take a lot to get dragged in.Barney was involved in the match of the night in Nottingham, showing plenty of spirit to fight back against Wade who had taken a 5-1 and 6-3 lead before eventually clinching the match.Mardle felt a slow start cost the Dutchman and despite his battling qualities, it was Wade who deserved tthe victory.dddddddddddd James Wade saw off van Barneveld in Nottingham (picture courtesy of Lawrence Lustig) Raymond didnt hit the doubles in the early part of the match, thats why James pulled away, Mardle added.It was 5-1 at one point and it could easily have been three-all. Then Raymond started to get into it a bit - the 161 was a great shot, there was also a 118. It was quality from start to finish from the scoring aspect.I was pleased with the way James was playing. He was throwing with so much confidence. Playing quicker, throwing firmer and they were going in more direct. Premier League recap As it happened in Nottingham I think that at the very end, when he said I deserved to win, I think it was his confidence that got him over the line. I know it was Barney missing but after missing darts for a draw against Adrian Lewis, Wade will feel he has got that point back.Its what he deserves and I felt he was the best player in that match. Come the last leg, Barneys on 86 after nine darts - he should have won it but he didnt and thats the way it goes. Also See: Brilliant MVG stays top Premier League Darts - as it happened Fixtures/Results Prem Table ' ' '