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E-Psychology: Increasing Your Sales On-Line Marketing Articles | March 29 Cheap NBA Jerseys Wholeasale , 2006
As any successful entrepreneur knows, there?s more to generating on-line sales than owning a web site. To produce sales, your web presence must be effective, easy to navigate Cheap NBA Jerseys Online , and properly marketed ? ...


As any successful entrepreneur knows, there?s more to generating on-line sales than owning a web site. To produce sales, your web presence must be effective, easy to navigate Cheap NBA Jerseys From China , and properly marketed ? all of which require a well-rounded understanding of your target client.




But how do we get inside the collective mind of our market? The key is psychology ? in this case, e-psychology ? or the science of understanding how consumers shop on-line. Understanding how consumers make the purchase decisions on-line will allow you to develop web site content that appeals to the maximum number of prospective clients.




World Wide Psychoanalysis




Internet advertising isn?t the same as print advertising. Web surfers tend to read less on-line, instead using visuals such as photos, animation Cheap NBA Jerseys China , and colorful graphics to gather information. From a development standpoint, this places an emphasis on site navigation and overall layout.




The motivations behind on-line purchase decisions differ from those generated by more familiar mediums. To achieve success, your on-line sales strategy must embrace these differences.




Let?s begin by glancing at the web sites of your biggest competitors by sales volume. Chances are, the primary content is designed to accomplish three goals:




Generate interest Cheap NBA Jerseys , usually by eliciting or identifying a need Convey the unique value of their specific product or service, and Promote a transaction.





To produce sales on-line, your web site must do more than serve as an information resource about your company. Your site must ask for the business. Each page of the web presence should lead to an action step promoting a sale or contact request.




On- or off-line, asking for the business is the only way to achieve any greater result than educating prospective clients about your industry and product or service.




Writing For The Web




The foundation of any purchase decision is the desire for a product or service Cheap Jerseys China Wholeasale , usually based on a pre-existing need or want. Selection of a specific product or service provider begins when a consumer identifies a company that offers a value most compatible with the consumer?s perception of value.




Start by writing your web site?s content to elicit the general value the product or service provides. Introduce solutions generated by having the product or service, based on the typical ultimate desires of the target market. For example, the benefits of developing a web site for a small business may include increased sales, expanded credibility Cheap Authentic Jerseys , and a 247 on-line purchase option.