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Now that you've decided you can reach local markets with your website, how should you go about doing it?In the Part 2 of "Online business and local markets" ...


Now that you've decided you can reach local markets with your website, how should you go about doing it?
In the Part 2 of "Online business and local markets" (www.small-business-onlinearticlesonline-markets-2.shtml) we discussed how the web will eventually reach critical mass and begin to replace services such as the "Yellow Pages" as the default source for local business and service information.

That article was primarily about the role of the major Search Engines in leading this process. Eventually the SEs will develop methods of listing Cheap Casey Cizikas Hat , categorizing, and searching for websites based on location as well as keywords. At the same time we will start to see more and more local-oriented websites coming on stream, and more and more people looking for
local services on the web.

What should we do in the meantime?

In the meantime it is up to website owners to aggressively make their presence known and to "push" their services towards local prospects who would otherwise have no idea these online services exist.

The smart website owner will use a three-track approach.

First, she will build her website so it scores well in the search engines.

Second, she will make her website(s) score well with the soon-to-be-popular locally oriented search engines.

Third Cheap Adam Pelech Hat , she will use a variety of methods to "network" in the local community, and create an online "brand" that is easily found by customers and prospects.

Let's discuss these strategies one at a time.

1. Scoring well in the Search Engines

There is an endless amount of information about "Search Engine Optimization". If you know nothing about "SEO" (Search Engine Optimization), here are some of the