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Imagine you've just thrown a rock into a pond. SPLASH! Ripples begin extending around the point where the rock hit the water. An interesting observation is that the ripples closest to the rock are actually the smallest ones. Then each ripple creates another larger ripple?until finally it disappears.

Welcome to the world of selling!

Contrary to popular belief ? it's not just the big things you do that create interest. Sure we get attention when we get a new customer or project ? but the ripple effect doesn't stop there. In order to attract customers we need to be doing 3 activities on a consistent basis.

KNOW THE ROCK YOU ARE DROPPING

Guess what? You have to know who your perfect customer is. If you don't ? your company will attract a hodge-podge of customers Chicago Blackhawks T-Shirts , a few drips or none at all. Clarity is critical in developing a consistent stream of sales.

Which target audience bests suits your product?
Where are they located?
What motivates them to choose your product?
Why should they choose you instead of your competitor?

SKIPPING STONES DON'T WORK

Skipping stones may go the distance but they have very little impact. I am much better at dropping rocks ? plus I won't break a fingernail! In order for you to create a ripple effect for your business ? you have to be continually dropping rocks.

Take a tip from the advertising world ? top of mind awareness is always their goal. How do you achieve this? By constantly ensuring you are in front of your potential perfect customer. You also don't need a big budget to do this!

Attend association meetings your perfect customers would join. Have marketing materials that create the WOW factor. Absolutely DO NOT ? I repeat ? DO NOT CREATE A BUSINESS CARD ON YOUR COMPUTER. Homemade business cards are not rocks ? they are little pebbles ? and they don't make a positive impact on your future or existing customer.

NEVER LOSE SIGHT OF THE RIPPLES

Referrals are one of the ripples you want to see in your business. This only happens by treating ALL of your customers with care and attention ? ALL the time! One ripple method is using thank-you cards. If someone gives you a lead, helpful information, or buys from you ? you MUST send them a thank-you card within 7 days. The faster the better. Handwritten and not just with your signature. Show appreciation to customers and to those who help you! It creates ripple effects beyond your wildest imagination!

Sales Diva, Kim Duke of The Sales Divas helps women biz owners and entrepreneurs attract amazing clients and customers Chicago Blackhawks Hoodie , effortlessly! To learn more about increasing YOUR sales - and to read her FREE how-to-articles, visit her website

An important development in 2011 within the grocery retailers channel in Guatemala is the expansion of modern grocery retailers, particularly chains. The leading operator, Wal-Mart Centroam茅rica SA Customized Chicago Blackhawks Jerseys , announced an US$83.7 million investment to open 25 new outlets and remodel existing stores over 2011-2012. The company focused on the discounters channel, through which it is seeking to continue to expand in the provinces, persuading consumers to purchase through these outlets instead of the...


Grocery Retailers in Guatemala report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets Cheap Chicago Blackhawks Jerseys , discounters, convenience stores, mixed retailers, health and beauty retailers Calvin De Haan Blackhawks Jersey , clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers Andrew Shaw Blackhawks Jersey , leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available. coverage: Modern Grocery Retailers, Traditional Grocery Retailers. market and research


Data coverage: market sizes (historic and forecasts) Robin Lehner Blackhawks Jersey , company shares, brand shares and distribution data.


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Grocery Retailers in Guatemala


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