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In this article I want to give you a white-hat (read ethical good guys) search engine optimization technique to dramatically increase one-way links into your site.

You most probably know that in order to rank well you need lots of in-bound links Wholesale NFL Jerseys China , and not just any kind of link. They have to be links from thematically related web pagesweb sites.

So let''s say that you have a website about how to build a straw bale house. I order to get links to it, you are going to need to hunt down websites that are themed around "straw bale building", "sustainable building", " natural building", "green architecture" etc.

One of the quickest ways to get one-way links (not reciprocal links) is by sending out press releases. I have been using PRweb for this since 2004 Wholesale NFL Jerseys , primarily because they are a highly respected service and you can choose either a free or paid submission.

I recently submitted a press release for a software tool I had put together. I paid $80 to (you can submit your release for free though, but I wanted to increase my exposure) and here are the following stats to date:

Reads - 71,232 (This number shows how many times my press release was accessed on PRWeb).

Estimated Pickups - 2,491 (The number of times my release was picked up by a media outlet).

When I look in Google I see that this press release returns 399 results. All with links pointing back to my website. Not bad for about one hours work.

But remember, you can''t just throw up a keyword stuffed press release in the vague hope that you will get distribution. Which is why I advise that you stay away from any so-called "press release submission software".

Think about it. Webmasters want to provide value to their visitors Wholesale Jerseys Cheap , so only good, high quality content will get picked up. Spam will not!

And as with search engine submission, you don''t need to submit to every single search engine out there, you just need to get picked up by a couple and the rest follow. The same is true for submitting press releases, and is the Google of the press release distribution services.

If you want to see an excellent example of how to write a search engine optimized press release take a look at for inspiration.

Also many folk are under the misunderstanding that the value of the link comes from being on the press release service Wholesale Jerseys Online , well that''s not the case, the value of the link comes from the site that posts your press release. So the more thematically similar the publication site is to yours, the more value the link will carry. Yet another reason to submit high quality press releases.
MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles'' Heel? Internet Articles | May 6, 2005

Privacy advocates, bloggers Wholesale Jerseys Free Shipping , and many people''s own low tolerance level for creepiness may damage not just the advertising program but MSN itself.


MSN PPC Advertising Demographic & Behavioral Targeting Features Overview
The coolest thing about the new MSN PPC advertising network is that it will incorporate demographic information and "behavioral targeting"--at least that''s what many bloggers in the marketing field seem to think. MSN will be the only search engine advertising program that lets advertisers know roughly what proportion of users who search on a particular keyword are interested in certain market segments, as well as those searchers'' demographic breakdown. For instance, MSN might tell you that most of the searchers on the keyword "monster truck rally" appear to be women aged 50-65, and that they also generally appear to be interested in auto racing and auto parts, but are not more likely than other searchers to buy an automobile online.

How will MSN know so much about searchers? Ah Wholesale Jerseys From China , that''s the interesting part... MSN has quietly been assembling and sorting this information for years in preparation for this venture. That is, it uses cookies to track individual users'' web browsing at the MSN portal--just as every other business website does. Presumably it will also connect the data with information from user profiles from MSN''s .NET passport and Hotmail, in order to determine searchers'' demographic information such as sex and occupation.

Potential resistance to MSN''s demographic and behavioral marketing
Now, if you use the MSN Search, and you also have a .NET passport andor Hotmail account (as you probably do Wholesale Jerseys China , even if you''ve forgotten ever signing up for it back in 1998 when you wanted a free email address to sign up to read the New York Times online), all your searches may be matched up with your user information from your .NET passport or Hotmail account--and will be, even if the information is kept separate from your personally identifying information.

If you actually were honest on your application to those services, that information may include your address, average annual income Wholesale Jerseys , personal interests, and a lot of other juicy bits of information any self-respecting marketer or voyeur would love to have. Even if you weren''t honest, at the very least it might include the addresses of the people you have exchanged emails with, your IM buddies, and just which newsletters you''ve signed up for and whice you''re sending to the junk email folder.

Future implications for search engine advertising
Of course Cheap Nike NFL Jerseys , Microsoft Corporation has such a sterling reputation in the internet community and the world at large that it will undoubtedly be trusted implicitly with such a wealth of information on every user. And most people have absolutely no reason to care if their online activity were associated with their real identities, anyway.

True, it is widely believed that almost a quarter of all web page views and a comparable proportion of search engine searches involve naughtynaughty pictures. But surely that''s the work of a small army of trench-. Cheap College Jerseys Cheap Jerseys Cheap Jerseys China Wholesale Cheap NBA Jerseys Wholeasale Wholesale China Jerseys Cheap NCAA Jerseys Cheap NHL Hockey Jerseys Wholesale Jerseys Wholesale Jerseys Wholesale College Jerseys